Thought Bubble

CK in PR News: Why PR Owns Social Media

August 30, 2013, 4:30pm posted by

Many companies turn to agencies to conceive and drive social media strategy and execution. While PR practitioners were among the first to take a lead in social media management, today marketing, advertising and digital firms are all big players in the social realm. Each group brings its own expertise and insights to the space.  However, there remains a consistent question in the marketplace about which discipline should be designated as the “go-to” social media partner.

CooperKatz President and CEO, Anne Green, offers her perspective in the August 26th issue of PR News on why PR should take the “pole position” on an organization’s social media team.

CK Perspective: Promoting Sustainability

August 27, 2013, 2:15pm posted by

 With a growing number of companies reporting on their individual sustainability efforts each year, it’s both helpful and refreshing when an organization representing an entire sector helps to provide a big picture look at that industry’s collective impact on the environment. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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