Thought Bubble

How to Thrive at Work: Three Tips for Young PR Pros

March 26, 2014, 3:47pm posted by

Most things in public relations cannot be learned from a college textbook. That’s not to say that studying PR isn’t important, because it is (Thanks UF!). But becoming a skilled PR professional comes from immersing yourself in the knowledge of coworkers and the industry. And as a young professional, this process includes discovering your capabilities and how to become a valuable team member at work.


Looking back on my first year at CooperKatz & Company, I found the following three skill sets truly sparked my growth and are important areas for young, ambitious professionals to embrace in the workplace. 

The Evolution of Conference Media

March 11, 2014, 12:15pm posted by

Conferences are a well-known tool to the PR practitioner. For clients, the ability to meet and network with a target audience, announce a new product, make a keynote speech or leverage their brand on the show floor are all benefits of attending a conference. In addition to these benefits, many clients also seek to connect one-on-one with media. But is the divide between media and attendees becoming too wide? 

The Biggest Oscar Winner

March 04, 2014, 4:15pm posted by Laura Vinci

 It’s no secret that Alfonso Cuarón and the technical team behind the movie ‘Gravity’ swept the 2014 Oscars, taking home a whopping seven gold statues. But, in the end, who was the biggest winner of the Oscars – Ellen DeGeneres, Twitter or the selfie?

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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