Thought Bubble

PRWeek Features CK’s Work with the Alliance to Advance Patient Nutrition

April 29, 2014, 5:40pm posted by

At CooperKatz, we have had the opportunity to work with a wide range of healthcare clients. The healthcare landscape is constantly changing, and at CK we challenge ourselves to study the issues from multiple perspectives.

This week, our work with the Alliance to Advance Patient Nutrition was featured in PRWeek. CooperKatz worked with the Alliance throughout 2012 and 2013 to launch a campaign focused on raising awareness of the value of nutrition therapy for hospitalized patients.

Seven Tips for Effective Brainstorming

April 21, 2014, 4:12pm posted by

Recently, I had the opportunity to work closely with CK Principal Ralph Katz on a presentation focused on creating and facilitating effective brainstorm sessions. Prior to co-founding CooperKatz in 1996, Ralph received training as a brainstorm facilitator at Burson-Marsteller, where he went on to lead the firm’s highly-regarded Creative Services unit. He has carried the skills with him ever since, making the sessions a cornerstone of our open and innovative culture here at CK.

For Ralph – and really, our agency as a whole – brainstorms are all about disciplined creativity. They’re about tackling the problem at hand head-on, but also taking productive “excursions” away from the problem on occasion. In working with Ralph on the presentation, I learned some key tips on how to create the most effective brainstorms in the business. 

Defining the Critical Abilities Needed for Success - In Life and at CooperKatz

April 10, 2014, 8:00pm posted by

With current price tags rising and student loan debt exceeding $1 trillion dollars nationally, college for the sake of college is a luxury. For better or worse, we are called upon to be thinking one step ahead. And in the case of today’s students, that means thinking about how the steps taken during one’s undergraduate career might lead to a job. 
 
I have recently been working with our client Sarah Lawrence College on a thoughtful, comprehensive endeavor to determine the outcomes that truly matter and will move the needle. For this particular liberal arts institution, discussions culminated in the development of what they refer to as the “Six Critical Abilities” they feel their students must have upon graduation. These abilities serve as part of the foundation for future professional and personal success. 
 
Our agency has been involved in quite a bit of recruiting recently, and during this time of year, much of that effort focuses on hiring new account coordinators for entry level roles.  So I’ve started to think about how these six critical abilities translate in the PR field, and how we can be looking at potential candidates to ascertain their abilities along these lines.   

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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