Thought Bubble

Exploring the Communications Decisions Following Recent Data Breaches

May 22, 2014, 10:29pm posted by

Few topics have dominated the news cycle over the past year as much as data security. From the Heartbleed debacle to the infamous Target breach, we as consumers have been fascinated – and horrified – by how un-private our private information and data truly appear to be. But if there’s a single most captivating aspect of these data security scandals, it might just be watching the companies responsible for them struggle to publicly react.

David Fuscus, CEO of Xenophon Strategies, Inc., one of CooperKatz’s partners in the Public Relations Global Network, recently wrote a blog post titled “Fixing Data Breach PR.” In the post, he examines how companies involved with recent data breaches have flubbed their resulting communications strategies, and offers insight into the considerations these companies likely had to make.

Want to Create a Great Culture for Your Agency? Invoke the “Ownership” Clause

May 08, 2014, 6:30pm posted by Ralph Katz

Over the course of our 18-year history, the shaping and evolution of our culture has played a big role in the success of CooperKatz. From the start, Andy Cooper and I formulated culture based on what we liked and what we wish could have been different during our almost 20 years together at Burson-Marsteller.
 
From that experience, we held the belief that the difference between a nice culture and a deeply embedded culture would depend on how much our employees took ownership of it. After all, the world around us keeps changing, the value hierarchy for individuals keeps shifting and honestly, there is no way that 30- to 40-year-veterans heading an agency can be totally in sync with today’s much younger employees without asking. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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