Thought Bubble

Being “Well” at Work and at Home

June 10, 2014, 1:02pm posted by Kathleen Reynolds

Part of the incredible #CKWellness culture includes an open attitude about flexible working arrangements.  Client services remain our top priority, as it should.  Yet CooperKatz realizes employees have unique needs, and as an independent, people-focused agency, I’m proud of the nimbleness we’ve demonstrated to accommodate those needs.

The Simple Secret to Brilliant PR Stunts

June 06, 2014, 6:26pm posted by

This post was written by Alyssa Chard, one of CK's summer interns.

Memorial Day weekend was a memorable one for lovers of Arby’s Smokehouse Brisket Sandwich. Viewers were able to tune in to watch Arby’s new 13-hour ad that shattered the Guinness World Record for longest commercial ever aired. The dialogue-free commercial, which premiered on local network My9 in Duluth, Minnesota, featured a Smokehouse Brisket Sandwich being slow-cooked for 13 hours before being made into an Arby’s sandwich.

In a world where most ads are colorful, captivating and no longer than 15- to 60-seconds, this spot broke all the rules. And yet it got a huge number of people talking about it. 

CooperKatz is Hiring!

June 03, 2014, 5:30pm posted by Dianne Carilli

Award-winning independent New York public relations agency, CooperKatz & Company, seeks a high-energy individual with approximately four to five years of experience in public relations for the position of Account Executive or Senior Account Executive.  You will play a key role on a range of engaging business-to-business, consumer and healthcare client accounts.  We offer competitive compensation, a collaborative culture and work environment, and tremendous opportunity for growth.  This year, CooperKatz was again honored as one of the Best Agencies to Work For by industry publication, The Holmes Report.

We look for “Renaissance people” who bring enthusiasm, intelligence and genuine curiosity to every communications challenge. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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