Thought Bubble

Targeting the Consumer Mind

August 27, 2015, 7:08am posted by

Brands are beginning to harness consumer psychology and neuromarketing to reach consumers in the most targeted way possible. By understanding how the brain responds to various situations, we are granted insight into a deeply personal and highly advantageous realm of data acquisition. These findings can be used to influence brand messaging, pitching, targeted outreach, and social media strategy.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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