Thought Bubble

Ralph Katz Q&A: Advice for Young Entrepreneurs

February 24, 2016, 5:15am posted by

Ralph Katz recently participated in a Q&A on the Native Society, a platform where business leaders share their entrepreneurial insights. There, he discusses how he got started in PR, current industry trends and his advice for young aspiring entrepreneurs.

What PR Professionals Can Learn from DJ Khaled

February 19, 2016, 6:20am posted by

Everyone’s talking about Snapchat’s latest superstar, DJ Khaled and his motivational snap chats that have landed him instant fame. However, it’s his brilliant marketing tactics that can teach PR professionals a few valuable industry lessons.  

What We Thought of Three 2015 Rebrands

February 11, 2016, 6:05am posted by

Major brands revamp their images all the time – with varying levels of success.  From the Uber rebrand fail that may have sent its head of design packing to Spotify and IHOP’s flat design revamps, check out a few of our favorite (and least favorite) rebrands of the last year. 

The Real Problem with Uber’s New Logos

February 08, 2016, 12:00pm posted by Anne Green

CooperKatz CEO, Anne Green spent nearly 25 years in marketing and public relations. She understands the many (many!) factors involved in the process of rebranding. She appreciates the delicate mix of art and science required. Our firm, CooperKatz, was even agency of record for highly-respected branding firm, Siegel+Gale, for nearly three years.

Anne gets the fact that criticizing a rebrand – and especially a logo redesign – is akin to throwing rocks in glass houses. But for the sake of Uber, she's going to do it anyway.

How the Puppy Bowl is a Brand Partnership Powerhouse

February 05, 2016, 4:18pm posted by

This year’s Puppy Bowl is poised to be a major media event, with brand partnerships ranging from Sheba cat food in the VIP suite at the special pup-sized GEICO Stadium to Uber’s pre-show Puppy Bowl promotion that brought real, live puppies to offices for puppy play time. Read on to learn more about the Puppy Bowl and how CooperKatz has partnered with puppies and brands of all kinds to help bring joy and create more homes for dogs. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

Recent Posts

Archive

Categories