Thought Bubble

The Power of the Pet

March 23, 2016, 11:08am posted by Meredith Topalanchik

In celebration of National Puppy Day on March 23, SVP and Director, Client Services Meredith Topalanchik discusses her experience working with pet companies throughout her career and why it is beneficial for brands to utilize the “power of pets” to connect with consumers. 

Thinking Outside the Stock (Photo)

March 16, 2016, 11:13am posted by

The types of images designers use and consumers crave have shifted from cheesy stock photos to crisp, powerful images throughout the years. Senior Graphic Designer Julia Bayer, who has worked in the CooperKatz Creative Services department for over five years creating materials for countless clients, discusses the importance of using high-quality, impactful images and how to find them.

Four Lessons the Campaign Trail Taught Me About Public Relations

March 01, 2016, 7:53am posted by Rebecca Pineiro

Account Executive Rebecca Pineiro’s career in public relations began in the world of politics. Some may think political campaigning and working for a public relations agency are miles away from each other, but it turns out the roads to Election Day and public relations agency work often run parallel. In honor of Super Tuesday, Rebecca explains how lessons learned on the campaign trail transferred to her work at CooperKatz.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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