Thought Bubble

CooperKatz is Hiring for an Account Supervisor

April 29, 2016, 2:51pm posted by Dianne Carilli

CooperKatz, an independent, award-winning PR agency, is looking for an Account Supervisor with healthcare experience to join our team. We are seeking a Renaissance person who brings enthusiasm, intelligence and genuine curiosity to every communications challenge.

We are a dynamic agency and our employees have the opportunity to work for a variety of exciting clients across professional services, finance and banking, healthcare and education, consumer and technology sectors, among many others.

I Love Event PR and I Can Not Lie

April 22, 2016, 12:26pm posted by Heather Caufield

Clipboards. Headsets. Group texts. People trying to crash the party. People trying to be the party. When it comes to managing on-site PR for events, we are often divided into two camps – those who love it, and thrive off the pressure and energy of the moment, or those who would rather do anything else. 

Now Hiring for an Account Coordinator!

April 19, 2016, 4:36pm posted by Dianne Carilli

CooperKatz, an independent, award-winning PR agency, is looking for an Account Coordinator to join our team. We are seeking a Renaissance person who brings enthusiasm, intelligence and genuine curiosity to every communications challenge.

As an AC, you will play a key role on a range of engaging accounts. We offer competitive compensation, a collaborative culture and work environment, and tremendous opportunity for growth. We have been honored as one of the Best Agencies to Work For by industry publication, The Holmes Report and also named by Crain’s New York Business as one of the best places to work in New York City.

We are a true generalist agency and our employees have the opportunity to work for a variety of exciting clients. We value individuals, work-life balance and an empowered, collaborative culture.  

Hip to be Square

April 14, 2016, 7:26am posted by Michael Katz

There’s no doubt you’ve seen them in your Facebook newsfeed. Mesmerizing, overhead footage of food being prepared to perfection. Videos of food that look so delicious you’re compelled to watch them multiple times so you can make the dishes yourself.

Since Buzzfeed’s Tasty channel hit the scene in July of 2015, there has been an onslaught of recipe-based videos filling our newsfeeds. Everywhere you look, there are eggs being cracked, spices being sprinkled and a whole lot of mixing. A new genre of video has emerged that won’t be going away anytime soon.

While I could write a whole post on the recipe revolution, my focus here is on why these types of videos are catching fire, with many others following Buzzfeed’s recipe for success.

The New Rules of Media Training

April 12, 2016, 6:13am posted by Anne Green

Media training remains one of the public relations practitioner’s most central and vital tools. The process of crafting and leading training sessions should represent the communications counselor at his or her absolute best.

Unfortunately, too many of today’s media training sessions are run almost by rote. Approaches to messaging can be fixed and inflexible. True customization to the subject matter – as well as to the human being being trained – is often thin. Classic training techniques can be overly fixated on stale notions of “tough questions.” And deeper insights are missing relative to the challenges of today’s radically fragmented media landscape, with its significantly shorter attention spans.

There’s a new set of rules when it comes to media training. It is time to break old, outdated training habits to give spokespeople the edge they need in a challenging media environment. This includes rethinking how we approach messaging, getting beyond tough questions, training with an eye toward social sharing and helping spokespeople become super-adaptable to a wide range of scenarios and situations.  

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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