Thought Bubble
With unemployment hovering at around 8 percent nationally and the presidential bid ramping up, the economy and job creation remain hot topics in the news.
CooperKatz client DialAmerica, one the nation’s leading teleservices providers, has made a companywide commitment to hire and support members of military families. As a part of this commitment, DialAmerica partnered with Jobs4America and the Military Spouse Employment Partnership, pledging to have 20 percent of its workforce be military-affiliated by 2014.
I recently picked up Malcolm Gladwell’s book, “The Tipping Point,” written a decade or so ago about how “little things can make a big difference,” or essentially – how seeds of ideas become full-blown trends.
When the book was first published in 2000, we were just starting to see social media becoming a trend unto itself. In the late-90s it started with blogging, as people started to express themselves both personally and journalistically in a shiny, new and engaging platform. Less than a decade later, Facebook and Twitter took the social media world by storm, bringing an even more micro-personal and instantaneous nature to social networking. Now we’re watching it again with Pinterest – a trend spreading so fast that it is literally redefining “word of mouth” as I write.
Meredith muses about starting out in the PR industry and asks – what was your first job like, how did you get there and what advice do you have for students entering the workforce this summer?
Online privacy is a hot topic for everyone, and CooperKatz dove headfirst into the issue for our client, the Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer transparency and choice.
CK’s role was to help the DAA spotlight the effectiveness of its Self-Regulatory Program, designed to give consumers enhanced control over the collection and use of data regarding their Internet viewing for interest-based advertising purposes – working alongside policymakers.
Meredith muses about embracing new social channels like Pinterest and asks - what do you do throughout the day to keep up with clients and understand their business better?