Thought Bubble

The Currency of Life

April 14, 2015, 9:48am posted by

What was your favorite topic in high school? Math, Science, English or Personal Finance? Oh wait, you probably didn’t have a personal finance class. Have you ever stopped to wonder why you were never taught how to handle something that touches your life every day?

The Evolution of Conference Media

March 11, 2014, 12:15pm posted by

Conferences are a well-known tool to the PR practitioner. For clients, the ability to meet and network with a target audience, announce a new product, make a keynote speech or leverage their brand on the show floor are all benefits of attending a conference. In addition to these benefits, many clients also seek to connect one-on-one with media. But is the divide between media and attendees becoming too wide? 

Gratitude for the Opportunity to Learn

November 11, 2013, 12:00pm posted by

 Looking back over the past year, a moment that stands out is finishing my master’s degree in communication. But what I am truly grateful for is that I live in a country that supports the freedoms of women to be educated, live independently and support ourselves financially. 

The Echo of Silence in Social Media

August 30, 2012, 3:00pm posted by

BIC pens recently released the “BIC for Her” line of pens. Marketed as “Elegant design - just for her!” and “Thin barrel to fit a woman's hand,” these pens have ignited a snarky social media movement.

BIC’s response? Silence.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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