Thought Bubble

4 Tips to Spend Smart in the City

April 03, 2015, 7:00am posted by

Bright lights, big city, little budget. New York is famous for being fast-paced, exciting and expensive – and whether you’re just starting out in the city or you've been here for 20 years, it always makes sense to spend smart. Check out our top four tips to save money and spend smart in the city, presented as part of Financial Literacy Month!

Talking Tips & Tricks

July 08, 2014, 6:07pm posted by Laura Vinci

As a generalist firm, it is important to share experiences from different backgrounds and provide individual perspectives to advance our company as a whole. Recently, the junior staff members hosted a Knowledge Sharing Session to swap war stories and share helpful tricks we've learned so far in our careers.

Seven Tips for Effective Brainstorming

April 21, 2014, 4:12pm posted by

Recently, I had the opportunity to work closely with CK Principal Ralph Katz on a presentation focused on creating and facilitating effective brainstorm sessions. Prior to co-founding CooperKatz in 1996, Ralph received training as a brainstorm facilitator at Burson-Marsteller, where he went on to lead the firm’s highly-regarded Creative Services unit. He has carried the skills with him ever since, making the sessions a cornerstone of our open and innovative culture here at CK.

For Ralph – and really, our agency as a whole – brainstorms are all about disciplined creativity. They’re about tackling the problem at hand head-on, but also taking productive “excursions” away from the problem on occasion. In working with Ralph on the presentation, I learned some key tips on how to create the most effective brainstorms in the business. 

Presentation Advice for the Fearless and Fearful

June 21, 2013, 5:45pm posted by

Public speaking is often referred to as the most commonly held fear in America – beyond such terrors as heights, snakes and spiders. In fact, some studies say it’s even more common a fear than death. As Jerry Seinfeld famously joked, “This means, to the average person, if you have to go to a funeral, you’re better off in the casket than doing the eulogy.”

Alas for the fearful, public speaking remains an integral part of most business operations, including and especially our own here at CooperKatz. Though most of us engage in some sort of presentation delivery on a weekly – if not daily – basis, we understand that even seasoned public speakers have room to improve. Thus, in recent weeks, many members of our team took part in a presentation skills workshop with Timothy Cage, a Burson-Marsteller veteran who has provided communication training for more than 25 years.  

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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