Thought Bubble

The Simple Secret to Brilliant PR Stunts

June 06, 2014, 6:26pm posted by

This post was written by Alyssa Chard, one of CK's summer interns.

Memorial Day weekend was a memorable one for lovers of Arby’s Smokehouse Brisket Sandwich. Viewers were able to tune in to watch Arby’s new 13-hour ad that shattered the Guinness World Record for longest commercial ever aired. The dialogue-free commercial, which premiered on local network My9 in Duluth, Minnesota, featured a Smokehouse Brisket Sandwich being slow-cooked for 13 hours before being made into an Arby’s sandwich.

In a world where most ads are colorful, captivating and no longer than 15- to 60-seconds, this spot broke all the rules. And yet it got a huge number of people talking about it. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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