Thought Bubble

The Real Global Deal

June 02, 2010, 3:40pm posted by Ralph Katz

Last week I was invited to participate with a client in a week-long gathering of their PR practitioners from around the world. The company, Amway (for American Way), began in Ada, Michigan in 1959 as a model of entrepreneurialism and free enterprise. It now conducts 90 percent of its business outside of the U.S. Over those 51 years, it built itself into a diverse, multicultural company that operates local businesses in approximately 80 markets around the world. This is very different from a U.S. company that opens a few offices around the world headed by executives sent from HQ.

So how did my experience differ from a meeting of U.S. colleagues and what did I learn in the process?  Read on to see…

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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