Thought Bubble

Ralph on Critical Issues Forum Takeaways

November 30, 2009, 4:30pm posted by Anne Green

This year, the Council of Public Relations Firms’ annual Critical Issues Forum was themed "Aftershock: Rebuilding Trust and Confidence in 2010.” Directly after the conclusion of the Forum, Ralph Katz and two other members of the Agency Management Committee (which is responsible for the Forum’s direction and content) were interviewed about their key takeaways from the event.

Andy Comments on Driving Business in 2010

November 18, 2009, 9:19pm posted by Anne Green

Check out comments from CooperKatz principal, Andy Cooper, in today’s issue of The Firm Voice, the online publication of the Council of Public Relations Firms.

In the piece titled “PR Firm Stimulus Package: Eleven Practical Strategies for Stimulating Business in 2010,” Andy shares insights on how re-launching our agency’s Web site expanded into a broader and highly-valuable exercise in reconnecting with what makes us unique – as well as rethinking how we present ourselves through all channels.

Reflections on a Global PR Network

October 15, 2009, 9:24pm posted by Anne Green

Late last year, our agency was proud to join the Public Relations Global Network, a global organization of leading independent public relations agencies. With combined revenues of more than $100 million and 800 communications professionals in 80 markets worldwide, PRGN ranks among the top five public relations networks in the world. 

Over the years, we’ve partnered with many firms in many different countries. And we’ve been approached in the past about joining up with various consortiums or loose affiliations of agencies. Yet when we received the invitation to be considered for PRGN, a few things stood out to us as important differentiators – and ultimately drove our enthusiasm to become one of a terrific group of independent firms.

(In)civility and Our Media Moment

September 29, 2009, 8:28pm posted by Anne Green

I was reflecting again this weekend on an interview segment with President Obama that aired on “60 Minutes” two weeks ago. Close in the wake of the “You lie!” incident, interviewer Steve Kroft noted the shrill level of discourse that has surrounded the debate over healthcare reform. Kroft wanted to know President Obama’s take on this now infamous moment of Congressional heckling – which came to represent the epitome of our national failure to have a sincere, thoughtful dialogue about a high-stakes issue for all Americans.

I was particularly struck by one of Obama’s responses to Kroft, which is why the interview remains top of mind. He said: “How do we make civility interesting?” He cited the “24-hour cable news environment” and noted that the shrillest voices are now the ones most likely to be heard. You don’t have to work in PR or be a student of the media landscape to feel the truth in that observation.

The Lingering Appeal of Print

July 14, 2009, 12:43am posted by Anne Green

I recently took what ended up being a pretty magical excursion to one of New York City’s newest public spaces – Governor’s Island.  As my co-workers here at CooperKatz can attest, I have been so ‘proactively verbal’ and enthusiastic about this trip that I’ve had to swear I am not being paid by the New York City tourist board or Parks department.

But since this is not a travel blog, let me get to the point.  And that point is about media consumption habits in our fragmented, digital, hyperactive age.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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