Thought Bubble

Pitching for Keeps: Building Relationships with Trade Publications

August 18, 2016, 11:29am posted by Becca Hare

It’s any publicist’s dream to call a reporter who knows our name, which companies we represent and even remembers our die-hard Green Bay Packers fandom. It’s even better when the reporter works at a publication that is extremely valuable for our clients. Although building relationships with reporters is no small feat, it’s certainly possible – and should be a goal for all trade media.

CK Insights: Four New Year’s Resolutions for PR Pros

January 05, 2016, 10:48am posted by Becca Hare

Happy New Year from all of us at CooperKatz! Now that we’ve popped the bubbly to celebrate yet another great year, 2016 has arrived and we’re ready to get down to business. Since we’re always striving to be the best PR professionals we can be, we asked our team to share some PR goals and resolutions for the New Year.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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