Thought Bubble

Brands Score This Super Bowl with Real-Time Marketing

February 03, 2015, 6:45am posted by

Though traditional TV spots are still the reigning Super Bowl champions, social media has become a major contender in recent years. With viewers willing to share and engage about the game and the ads, it’s now crucial for brands to up their real-time marketing initiatives on the second screen – as we saw Sunday night.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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