Thought Bubble

Anniversary Campaigns Worth Celebrating

June 04, 2013, 12:40pm posted by

Recent studies indicate that the average life expectancy of firms in the S&P 500 is only 15 years. It is also well documented that most small businesses fail in the first five years in operation. So it’s fair to say that if an organization makes it past these milestones, it means something – and presents the perfect opportunity to share with key stakeholders and the media how and why a company has thrived, and the scope of its broader impact. In celebration of CooperKatz’s own 17th anniversary in May of this year, we thought we’d take a moment to reflect on the advantages of developing an anniversary program and revisit some of our favorite client campaigns. 

CK Helps Carrier Celebrate 110 Years of Cool

July 25, 2012, 1:30pm posted by

July 17 of 2012 was not a particularly cool day for most Americans, given the heat still scorching many parts of the U.S.  But it was certainly “cool” for Carrier, as it celebrated the 110th anniversary of its founder Willis H. Carrier’s invention of the air conditioner.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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