There’s no doubt you’ve seen them in your Facebook newsfeed. Mesmerizing, overhead footage of food being prepared to perfection. Videos of food that look so delicious you’re compelled to watch them multiple times so you can make the dishes yourself.
Since Buzzfeed’s Tasty channel hit the scene in July of 2015, there has been an onslaught of recipe-based videos filling our newsfeeds. Everywhere you look, there are eggs being cracked, spices being sprinkled and a whole lot of mixing. A new genre of video has emerged that won’t be going away anytime soon.
While I could write a whole post on the recipe revolution, my focus here is on why these types of videos are catching fire, with many others following Buzzfeed’s recipe for success.