Thought Bubble

Hip to be Square

April 14, 2016, 7:26am posted by Michael Katz

There’s no doubt you’ve seen them in your Facebook newsfeed. Mesmerizing, overhead footage of food being prepared to perfection. Videos of food that look so delicious you’re compelled to watch them multiple times so you can make the dishes yourself.

Since Buzzfeed’s Tasty channel hit the scene in July of 2015, there has been an onslaught of recipe-based videos filling our newsfeeds. Everywhere you look, there are eggs being cracked, spices being sprinkled and a whole lot of mixing. A new genre of video has emerged that won’t be going away anytime soon.

While I could write a whole post on the recipe revolution, my focus here is on why these types of videos are catching fire, with many others following Buzzfeed’s recipe for success.

The New Rules of Media Training

April 12, 2016, 6:13am posted by Anne Green

Media training remains one of the public relations practitioner’s most central and vital tools. The process of crafting and leading training sessions should represent the communications counselor at his or her absolute best.

Unfortunately, too many of today’s media training sessions are run almost by rote. Approaches to messaging can be fixed and inflexible. True customization to the subject matter – as well as to the human being being trained – is often thin. Classic training techniques can be overly fixated on stale notions of “tough questions.” And deeper insights are missing relative to the challenges of today’s radically fragmented media landscape, with its significantly shorter attention spans.

There’s a new set of rules when it comes to media training. It is time to break old, outdated training habits to give spokespeople the edge they need in a challenging media environment. This includes rethinking how we approach messaging, getting beyond tough questions, training with an eye toward social sharing and helping spokespeople become super-adaptable to a wide range of scenarios and situations.  

The Power of the Pet

March 23, 2016, 11:08am posted by Meredith Topalanchik

In celebration of National Puppy Day on March 23, SVP and Director, Client Services Meredith Topalanchik discusses her experience working with pet companies throughout her career and why it is beneficial for brands to utilize the “power of pets” to connect with consumers. 

Thinking Outside the Stock (Photo)

March 16, 2016, 11:13am posted by

The types of images designers use and consumers crave have shifted from cheesy stock photos to crisp, powerful images throughout the years. Senior Graphic Designer Julia Bayer, who has worked in the CooperKatz Creative Services department for over five years creating materials for countless clients, discusses the importance of using high-quality, impactful images and how to find them.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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