Thought Bubble
At any given time on Petfinder.com, the largest online database of adoptable pets, there are more than 320,000 pets waiting for someone to give them the home they deserve. This year, Petfinder turns 15 years-old and celebrates more than 17 million adoptions since 1996. To drive awareness about how many pets are in need of a family – while pursuing the goal of securing 2.5 million adoptions this year – CooperKatz helped Petfinder kick off its 15th birthday celebration with "Help Petfinder Adopt the Internet Day"on March 15.
According to a survey conducted by Petfinder.com, the largest online database of adoptable pets, approximately 84 percent of animal shelters and rescue groups see family pets returned to them because of behavioral issues that could have been resolved with the proper training and resources. Sadly, these adoptable pets almost always have a harder time finding forever homes because their behavior problems were left untreated. In celebration of National Train Your Dog Month, Petfinder.com partnered with Andrea Arden from the Association of Pet Dog Trainers (APDT) to launch Train FurKeeps, a program designed to teach families easy training techniques and ultimately decrease the number of pets relinquished to shelters.
CooperKatz clients the Philadelphia Eagles, in partnership with Solar Blue, recently announced plans to power Lincoln Financial Field with onsite wind, solar and dual-fuel generated electricity, making it the world’s first major sports stadium to convert to self-generated, renewable energy.
CK collaborated with the Eagles’ production and public relations offices and Solar Blue executives to map out the strategic vision for the announcement / press event, conduct extensive media relations, develop a social media campaign, draft the event presentation and script, lead executive media training and manage production logistics.
Real estate trends and prices continue to dominate news headlines, as debates on just where the housing market may be headed rage on. In a move to add further insight (and in many cases, balance) to the conversation, CooperKatz client Coldwell Banker Real Estate debuted a new measure of affordability in the U.S. housing market in late September. The Coldwell Banker Home Listing Report is a snapshot survey of four-bedroom, two-bathroom home listings on coldwellbanker.com between February and August 2010 in nearly 300 U.S. markets and select Canadian markets where Coldwell Banker has a presence.
As a culture we talk a lot about striving toward equality by reducing discrimination and prejudice within our society. But when it comes to pets, those loveable creatures whom many of us consider to be members of our own families, we do not always apply the same principles.
Petfinder.com, the largest online database of adoptable pets, points out that all too often people will visit an animal shelter in search of a puppy, kitten, or other animal that is a preferred breed or color; nearly always bypassing those animals that are older, darker in coloring or that have special needs. These pets are deemed “less-adoptable” not because they wouldn’t make great additions to a family or would love you any less, but because they have certain physical features that make them less desirable.