Thought Bubble

Amplifying a Bold New Voice in Credit

August 30, 2011, 2:00pm posted by

The decision by ratings agency Standard & Poor’s (S&P) to downgrade the United States’ sovereign debt from AAA to AA+ elicited an avalanche of commentary from the industry, the media, the government and the public.

The main dialogue focused on whether or not S&P made an appropriate decision (not to mention the issue of that $2 trillion calculation error). But the controversial move also reignited ongoing debates over the state of the credits rating industry – specifically the role and position of the “big three” (S&P, Moody’s and Fitch) – in the wake of the financial crisis where the ratings agencies gave AAA status to mortgage-backed assets that quickly turned toxic.

This offered up a powerful opportunity for a new market entrant to voice its perspective on the significant and systemic problems with the credit ratings “status quo,” and the changes needed to re-establish credibility.

DialAmerica Jobs Make Headlines

July 15, 2011, 1:45pm posted by

Given the continued economic challenges faced across many parts of the United States, it is not surprising that local job creation is considered headline news.  

The CooperKatz team worked with DialAmerica, one of the nation’s largest privately held teleservices companies, to announce the re-opening of its Greenville, S.C. contact center on July 5th and help drive recruiting efforts.

“Home Alone” House Hits the Market

May 17, 2011, 7:20pm posted by Jessica Chen

Coldwell Banker Real Estate, the oldest national real estate brand in the United States with a network of nearly 90,000 sales agents working in approximately 3,300 global offices, is known for some of its spectacular home listings. Recently, CooperKatz partnered with the Chicago office,  its marketing team and the national brand team to publicize a truly iconic property – the home which played a “starring role” in beloved holiday movie, “Home Alone.”

And the Award Goes to…

May 12, 2011, 6:30pm posted by Kathleen Reynolds

The term “award shows” is often associated with star-studded events like the Academy Awards or the Grammys. “Blinged out” celebrities arrive in black tie, red carpet-ready attire. They receive recognition for their multi-million or multi-platinum fame, all televised for the adoring fans at home. That wasn’t quite the scene as Andy Cooper and I left the office Monday around 5:45 p.m.

CK wins SABRE!

April 04, 2011, 6:09pm posted by

Today we learned that CooperKatz, along with our clients the Philadelphia Eagles and SolarBlue, won the SABRE Award for best newspaper placement of 2010!  To recap, our program announced the Eagles’ plan to power Lincoln Financial Field with a combination of onsite wind, solar and dual-fuel generated electricity, making it the world’s first major sports stadium to convert to self-generated renewable energy.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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