Thought Bubble

So, That’s Why They Call Them “Healthy Buildings”

June 20, 2014, 12:45pm posted by

When you think about your company’s commitment to wellness, you probably don’t think about your physical office. But it actually plays a significant role in your overall health and well-being. And no, having the corner office or a bigger desk has nothing to do with it. 

PRWeek Features CK’s Work with the Alliance to Advance Patient Nutrition

April 29, 2014, 5:40pm posted by

At CooperKatz, we have had the opportunity to work with a wide range of healthcare clients. The healthcare landscape is constantly changing, and at CK we challenge ourselves to study the issues from multiple perspectives.

This week, our work with the Alliance to Advance Patient Nutrition was featured in PRWeek. CooperKatz worked with the Alliance throughout 2012 and 2013 to launch a campaign focused on raising awareness of the value of nutrition therapy for hospitalized patients.

Defining the Critical Abilities Needed for Success - In Life and at CooperKatz

April 10, 2014, 8:00pm posted by

With current price tags rising and student loan debt exceeding $1 trillion dollars nationally, college for the sake of college is a luxury. For better or worse, we are called upon to be thinking one step ahead. And in the case of today’s students, that means thinking about how the steps taken during one’s undergraduate career might lead to a job. 
I have recently been working with our client Sarah Lawrence College on a thoughtful, comprehensive endeavor to determine the outcomes that truly matter and will move the needle. For this particular liberal arts institution, discussions culminated in the development of what they refer to as the “Six Critical Abilities” they feel their students must have upon graduation. These abilities serve as part of the foundation for future professional and personal success. 
Our agency has been involved in quite a bit of recruiting recently, and during this time of year, much of that effort focuses on hiring new account coordinators for entry level roles.  So I’ve started to think about how these six critical abilities translate in the PR field, and how we can be looking at potential candidates to ascertain their abilities along these lines.   

CooperKatz Takes 1st Place in Annual PRGN Awards

October 11, 2013, 2:20pm posted by

CooperKatz takes home two first-place wins in the annual Best Practices Awards from the Public Relations Global Network (PRGN), a global organization of leading independent public relations agencies. We won a Gold for Consumer Product Communications for “110th Anniversary of Air Conditioning Blows Us Away” on behalf of Carrier, and a Gold for Consumer Services Communications for “Tax-pertise Wins Over Media” (on behalf of Jackson Hewitt Tax Service).

CK Perspective: Promoting Sustainability

August 27, 2013, 2:15pm posted by

 With a growing number of companies reporting on their individual sustainability efforts each year, it’s both helpful and refreshing when an organization representing an entire sector helps to provide a big picture look at that industry’s collective impact on the environment. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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