Thought Bubble

Industry Insights: Takeaways from the PR Council’s Critical Issues Forum

November 09, 2015, 11:04am posted by Laura Vinci

Members of the CooperKatz team recently attended the PR Council’s Critical Issues Forum. This annual forum opens a dialogue with firms across the nation to address the industry’s most compelling topics, ranging from “influencers” to CMOs to strengthening the client-agency relationship. A range of PR and marketing executives and experts participated in panels to discuss what the industry can do to improve and offered actionable insights on how to be more efficient agencies.

Social Media Revolution or Evolution?

November 11, 2011, 7:15pm posted by

When I was invited to attend the Council of PR Firm’s annual Critical Issues Forum this past month for a program centered on “Social Revolution,” I’ll admit I was excited and, more importantly, intrigued.

As a recent college graduate – I’ve been working for a year and a half here at CooperKatz – social media has been omnipresent both in my education and my post-college work life. I was interested to hear what the various industry speakers and panelists would have to say about something I’ve considered a permanent fixture on my personal landscape for almost six years.

Insights From A Job Fair

February 08, 2011, 4:11pm posted by

Last week, CooperKatz had the opportunity to participate in the Annual Job Fair co-organized by the Howard University Johnson School of Communications and The Council of Public Relations Firms.  While we’ve always found these types of networking events to be fertile ground for the exchange of resumes, business cards and conversations withcandidates ‘putting on their best,’ they’ve also provided us valuable, real-time insight on what’s actually happening out there relative to young people on the job market – both now and into the near future.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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