Thought Bubble

Hip to be Square

April 14, 2016, 7:26am posted by Michael Katz

There’s no doubt you’ve seen them in your Facebook newsfeed. Mesmerizing, overhead footage of food being prepared to perfection. Videos of food that look so delicious you’re compelled to watch them multiple times so you can make the dishes yourself.

Since Buzzfeed’s Tasty channel hit the scene in July of 2015, there has been an onslaught of recipe-based videos filling our newsfeeds. Everywhere you look, there are eggs being cracked, spices being sprinkled and a whole lot of mixing. A new genre of video has emerged that won’t be going away anytime soon.

While I could write a whole post on the recipe revolution, my focus here is on why these types of videos are catching fire, with many others following Buzzfeed’s recipe for success.

Thinking Outside the Stock (Photo)

March 16, 2016, 11:13am posted by Julia Bayer

The types of images designers use and consumers crave have shifted from cheesy stock photos to crisp, powerful images throughout the years. Senior Graphic Designer Julia Bayer, who has worked in the CooperKatz Creative Services department for over five years creating materials for countless clients, discusses the importance of using high-quality, impactful images and how to find them.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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