Most things in public relations cannot be learned from a college textbook. That’s not to say that studying PR isn’t important, because it is (Thanks UF!). But becoming a skilled PR professional comes from immersing yourself in the knowledge of coworkers and the industry. And as a young professional, this process includes discovering your capabilities and how to become a valuable team member at work.
Looking back on my first year at CooperKatz & Company, I found the following three skill sets truly sparked my growth and are important areas for young, ambitious professionals to embrace in the workplace.