Thought Bubble

Hip to be Square

April 14, 2016, 7:26am posted by Michael Katz

There’s no doubt you’ve seen them in your Facebook newsfeed. Mesmerizing, overhead footage of food being prepared to perfection. Videos of food that look so delicious you’re compelled to watch them multiple times so you can make the dishes yourself.

Since Buzzfeed’s Tasty channel hit the scene in July of 2015, there has been an onslaught of recipe-based videos filling our newsfeeds. Everywhere you look, there are eggs being cracked, spices being sprinkled and a whole lot of mixing. A new genre of video has emerged that won’t be going away anytime soon.

While I could write a whole post on the recipe revolution, my focus here is on why these types of videos are catching fire, with many others following Buzzfeed’s recipe for success.

How I Landed My Dream Job Before I Graduated College

January 19, 2016, 10:43am posted by

Account Coordinator, Annik Spencer was offered her position at CooperKatz & Company three months before she graduated from college. She shares her top six tips for college seniors who want to land their dream job before they graduate from college. 

Industry Insights: Takeaways from the PR Council’s Critical Issues Forum

November 09, 2015, 11:04am posted by Laura Vinci

Members of the CooperKatz team recently attended the PR Council’s Critical Issues Forum. This annual forum opens a dialogue with firms across the nation to address the industry’s most compelling topics, ranging from “influencers” to CMOs to strengthening the client-agency relationship. A range of PR and marketing executives and experts participated in panels to discuss what the industry can do to improve and offered actionable insights on how to be more efficient agencies.

Three Tips to Make Your Savings Goals a Reality

April 30, 2015, 7:30am posted by Gabriella Miranda

With rising rents and student loan debt through the roof, saving money can be challenging for many Americans. However, a new survey from CK client, TD Bank found that nearly half of Americans described themselves as “good savers” and many are feeling confident in their ability to save for the future.

Want to know which generation feels the most confident when it comes to savings? That’s right, Gen Y! As a millennial that graduated a few years ago and is trying to survive in New York City where the average cup of coffee costs $6.14, it’s encouraging to see that so many millennials are making savings a priority. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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