Thought Bubble

Industry Insights: Takeaways from the PR Council’s Critical Issues Forum

November 09, 2015, 11:04am posted by Laura Vinci

Members of the CooperKatz team recently attended the PR Council’s Critical Issues Forum. This annual forum opens a dialogue with firms across the nation to address the industry’s most compelling topics, ranging from “influencers” to CMOs to strengthening the client-agency relationship. A range of PR and marketing executives and experts participated in panels to discuss what the industry can do to improve and offered actionable insights on how to be more efficient agencies.

CooperKatz Gives Back

November 27, 2012, 5:20pm posted by Heather Caufield

Over the past few months, the CooperKatz Wellness team has been hard at work implementing new programs and activities to support and encourage the overall health and wellness of our CK colleagues.

Happy 60th Birthday Sparky the Fire Dog!

October 12, 2011, 4:45pm posted by Heather Caufield

Last week I had one of my best “only in New York” experiences to date: parading through Times Square with more than a dozen brand icons and mascots.

The parade included The Michelin Man, Colonel Sanders, Tony the Tiger, The Kool-Aid Man, French’s Mustard, the Vlasic Stork, the Crash Test Dummies, a Kia Hamster, Mr. Peanut, Smokey the Bear, McGruff the Crime Dog, The AOL Running Man and my favorite, CK client, Sparky the Fire Dog, the official “spokesdog” for the National Fire Protection Association (NFPA). All of these iconic characters made their way from the Times Center, through Times Square, to the Madison Avenue Walk of Fame. It was truly a sight to see. I even spotted a few jaded New Yorkers doing double takes.

This was the culmination of Advertising Week’s annual Madison Avenue Advertising Walk of Fame public vote. It was exciting to have the National Fire Protection Association’s (NFPA) official mascot Sparky the Fire Dog among this year’s nominees for favorite icon. Not only is Sparky celebrating his 60th birthday this year, but the Advertising Week event came just days before the kick-off of the NFPA’s annual public awareness campaign, Fire Prevention Week (October 9-15).

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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