Thought Bubble

10 Critical Steps to CSR Success

July 23, 2009, 4:00pm posted by

Cycles of “negativism” from policymakers, the media or the general public about corporate business practices are nothing new. But when the going gets tough from a reputation standpoint, many companies begin searching with greater urgency for ways to rebuild trust with consumers and shift perceptions in an authentic, meaningful way. One way to accomplish this is through a corporate social responsibility (CSR) program.

At CooperKatz, we work closely with our clients to identify the nexus between their corporate mission, goals, key stakeholders and important social causes. Finding this intersection helps us design CSR programs that companies enthusiastically embrace and support – not just “at the top,” but throughout an organization. To guide our own strategic process, we’ve established “10 Principles for a Successful CSR Program” for developing and evaluating CSR opportunities.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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