Thought Bubble

What’s a Facebook “Like” Truly Worth?

February 18, 2014, 6:05pm posted by Jessica Chen

As PR professionals, we are often collaborators in cultivating our clients’ Facebook pages. We understand the importance of gaining Likes and fueling engagement on the social network. Not only should more Likes equate to higher brand recognition and presence, they should ideally help a client’s message gain traction in the news feeds of its followers – and in greater commenting and sharing across the platform. 

Lifestyles of the Rich and Famous

June 07, 2013, 5:15pm posted by Jessica Chen

There are many preconceptions out there about the lifestyles of the rich and famous.  Yet experts say the game is changing as a recent influx of younger buyers moves into the luxury marketplace. CooperKatz client Coldwell Banker Real Estate hosted a luxury roundtable call that included 11 of the world’s top luxury real estate agents from Coldwell Banker Previews International, providing the media with a first-hand account of luxury market trends across the country. Together, Coldwell Banker and CooperKatz presented unique insights on buyers, sellers and properties in the most in-demand global luxury markets.

Talking “Fiscal Cliff” with Jackson Hewitt’s Tax Chief

January 24, 2013, 5:00pm posted by Jessica Chen

While taxpayers can (mostly) breathe a sigh of relief now that the fiscal cliff has been averted, the weeks leading to the year-end negotiations were flooded with uncertainty and hype. Top members of the media were scrambling to keep up with each sound bite and rumored deal coming out of Capitol Hill – and were often struggling to interpret the possible impact on average Americans.

In the midst of the fiscal cliff whirlwind, CooperKatz helped position long-time client, Jackson Hewitt Tax Service, and its Chief Tax Officer Mark Steber, as a top ‘tax-pert’ on the issue – arranging a series of face-to-face interviews with some of the top consumer news outlets in the country.  

Coldwell Banker Releases 2011 College Home Listing Report

December 09, 2011, 3:45pm posted by Jessica Chen

In celebration of all the college football festivities, Coldwell Banker Real Estate released its annual College Home Listing Report (College HLR), which ranks college towns across the country in home affordability. This year, the College HLR ranks the average home listing price of three-bedroom, two-bathroom properties in more than 115 college towns home to schools in the Football Bowl Subdivision.

“Home Alone” House Hits the Market

May 17, 2011, 7:20pm posted by Jessica Chen

Coldwell Banker Real Estate, the oldest national real estate brand in the United States with a network of nearly 90,000 sales agents working in approximately 3,300 global offices, is known for some of its spectacular home listings. Recently, CooperKatz partnered with the Chicago office,  its marketing team and the national brand team to publicize a truly iconic property – the home which played a “starring role” in beloved holiday movie, “Home Alone.”

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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