Thought Bubble
There are many preconceptions out there about the lifestyles of the rich and famous. Yet experts say the game is changing as a recent influx of younger buyers moves into the luxury marketplace. CooperKatz client Coldwell Banker Real Estate hosted a luxury roundtable call that included 11 of the world’s top luxury real estate agents from Coldwell Banker Previews International, providing the media with a first-hand account of luxury market trends across the country. Together, Coldwell Banker and CooperKatz presented unique insights on buyers, sellers and properties in the most in-demand global luxury markets.
While taxpayers can (mostly) breathe a sigh of relief now that the fiscal cliff has been averted, the weeks leading to the year-end negotiations were flooded with uncertainty and hype. Top members of the media were scrambling to keep up with each sound bite and rumored deal coming out of Capitol Hill – and were often struggling to interpret the possible impact on average Americans.
In the midst of the fiscal cliff whirlwind, CooperKatz helped position long-time client, Jackson Hewitt Tax Service, and its Chief Tax Officer Mark Steber, as a top ‘tax-pert’ on the issue – arranging a series of face-to-face interviews with some of the top consumer news outlets in the country.
There’s no question that the recession has affected nearly every aspect of consumers’ lives – and this includes the homes in which they live. Recently, CooperKatz client, Coldwell Banker Real Estate, partnered with nationally-known psychotherapist, Dr. Robi Ludwig, to explore how the American mindset around homeownership has shifted since the economic downturn. Together, Coldwell Banker and Dr. Robi surveyed 2,100 consumers (with the help of Harris Interactive) to identify how the recession has impacted perceptions of the intangible value of home.
In celebration of all the college football festivities, Coldwell Banker Real Estate released its annual College Home Listing Report (College HLR), which ranks college towns across the country in home affordability. This year, the College HLR ranks the average home listing price of three-bedroom, two-bathroom properties in more than 115 college towns home to schools in the Football Bowl Subdivision.
Coldwell Banker Real Estate, the oldest national real estate brand in the United States with a network of nearly 90,000 sales agents working in approximately 3,300 global offices, is known for some of its spectacular home listings. Recently, CooperKatz partnered with the Chicago office, its marketing team and the national brand team to publicize a truly iconic property – the home which played a “starring role” in beloved holiday movie, “Home Alone.”