Thought Bubble

An AC’s Best Friend

June 30, 2010, 8:45pm posted by

Media relations is still one of the most critical and central aspects of PR. For an Account Coordinator (AC), working closely with media for the first time can be a daunting task. However, most ACs don’t realize that close at hand, they have a constant ally and a loyal resource that will help them overcome their initial reservations and get results. What is it? The good old fashioned telephone.

The AC Perspective

May 20, 2010, 9:04pm posted by

As the Account Coordinators here at CooperKatz know, the transition from college life to “the real world” can be a very exciting yet challenging time. This post is the first in a new blog series aptly named the “AC Perspective,” sharing rookie insights and a snapshot of life at CK and the Public Relations industry from our point of view. Check out more from the five Account Coordinators of CooperKatz!

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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