Thought Bubble

And the winner is…

May 22, 2012, 8:25pm posted by Katy Hendricks

 

It’s always fun to win an award...  

Okay, let me elaborate here. We are in PR, which means many of us are on the higher end of the enthusiasm scale. So when I mention that it is fun to win, what I should say is that when my teammates and I heard our campaign name for the 15th Birthday of Petfinder.com called out at last week's SABRE awards, we flew out of our chairs, high-fived with everyone at our table and cried out in jubilation. We then posed in front of the Step and Repeat together (and individually) with the shiny trophy as if it was a Golden Globe.

How Pinterest Created a Nation of ‘Pinners’

April 03, 2012, 8:00pm posted by Katy Hendricks

I recently picked up Malcolm Gladwell’s book, “The Tipping Point,” written a decade or so ago about how “little things can make a big difference,” or essentially – how seeds of ideas become full-blown trends.

When the book was first published in 2000, we were just starting to see social media becoming a trend unto itself. In the late-90s it started with blogging, as people started to express themselves both personally and journalistically in a shiny, new and engaging platform. Less than a decade later, Facebook and Twitter took the social media world by storm, bringing an even more micro-personal and instantaneous nature to social networking. Now we’re watching it again with Pinterest – a trend spreading so fast that it is literally redefining “word of mouth” as I write.

Pet Adoption in Russia

November 02, 2011, 3:19pm posted by Katy Hendricks

When I began my exchange work program at CooperKatz, I joined the team for Petfinder.com, which is the largest online, searchable database of adoptable pets. Celebrating its 15th birthday, Petfinder.com has facilitated more than 17 million adoptions. And from what I have seen, CooperKatz has certainly played a role in helping to save many animals’ lives.

In the short time I have been here, I can tell that part of this amazing success is due to an effective strategy, creative approach and collaboration among all parties; the CooperKatz PR team, the internal Petfinder.com team, and the media. I wonder – how could an adoption database like Petfinder.com be created in Russia? What kind of tools would we use? What principles would our strategy be based upon?

Foster A Lonely Pet for the Holidays

December 23, 2009, 5:12pm posted by Katy Hendricks

Everyone deserves a home, even if it’s just for the holidays. Inspired by the book and Hallmark Hall of Fame movie “A Dog Named Christmas,” Petfinder.com launched the first-ever “Foster A Lonely Pet for the Holidays” program, giving families the chance to welcome an adoptable pet into their home for the holiday season (ideally from Christmas Eve until New Year’s Day).

Coldwell Banker Home Price Comparison Index Mines Key Affordability Trends

October 07, 2009, 11:19pm posted by Katy Hendricks

Each year, the Coldwell Banker Home Price Comparison Index (HPCI) provides an apples-to-apple comparison of similar 2,200 square foot, four-bedroom, two-and-a-half bath homes in the United States and a sampling of International markets. And each year, a list of the top 10 most affordable and expensive markets is released to the media.

With the U.S. real estate market still very much in recovery mode, CooperKatz worked with Coldwell Banker to identify unique and timely trends from this year’s HPCI data.  One key trend we found is related to a “side effect” of the $8,000 Federal tax credit for first-time homebuyers. In speaking about the impact this tax credit, Coldwell Banker CEO Jim Gillespie has noted that while this has been a helpful stimulus plan for those who have never owned a home, the credit has done little to support or spur on the “move-up buyer” (those who already own a home and may be considering moving or upgrading).  In examining the data from this year’s HPCI, CooperKatz and Coldwell Banker noted that Americans can find a home similar to the sample indexed for the HPCI for under $200,000 in more than 80 U.S. markets across the nation. This is a positive trend for those move-up buyers who, in many markets, might not think they can find a four-bedroom home for this price.  These move-up buyers are, as Gillespie notes, critical to fully rejuvenating the housing industry and the overall U.S. economy.  So this trend became an important part of the HPCI story shared with both “mainstream” and “social” media outlets.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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