Thought Bubble

CK Beat the Heat at the Wall Street Run & Heart Walk

June 17, 2013, 2:25pm posted by

May 30th was a scorcher in New York City: 90 degrees and humid.  But that didn’t stop 18 CooperKatz team members from running or walking their way to the finish line of the American Heart Association’s 2013 Wall Street Run & Heart Walk.

The CooperKatz team raised nearly $1000 for the event, which was a three mile run / walk that wove through the Financial District near Wall Street and ended in Battery Park City.

CK Helps Carrier Celebrate 110 Years of Cool

July 25, 2012, 1:30pm posted by

July 17 of 2012 was not a particularly cool day for most Americans, given the heat still scorching many parts of the U.S.  But it was certainly “cool” for Carrier, as it celebrated the 110th anniversary of its founder Willis H. Carrier’s invention of the air conditioner.

Social Media Revolution or Evolution?

November 11, 2011, 7:15pm posted by

When I was invited to attend the Council of PR Firm’s annual Critical Issues Forum this past month for a program centered on “Social Revolution,” I’ll admit I was excited and, more importantly, intrigued.

As a recent college graduate – I’ve been working for a year and a half here at CooperKatz – social media has been omnipresent both in my education and my post-college work life. I was interested to hear what the various industry speakers and panelists would have to say about something I’ve considered a permanent fixture on my personal landscape for almost six years.

Amplifying a Bold New Voice in Credit

August 30, 2011, 2:00pm posted by

The decision by ratings agency Standard & Poor’s (S&P) to downgrade the United States’ sovereign debt from AAA to AA+ elicited an avalanche of commentary from the industry, the media, the government and the public.

The main dialogue focused on whether or not S&P made an appropriate decision (not to mention the issue of that $2 trillion calculation error). But the controversial move also reignited ongoing debates over the state of the credits rating industry – specifically the role and position of the “big three” (S&P, Moody’s and Fitch) – in the wake of the financial crisis where the ratings agencies gave AAA status to mortgage-backed assets that quickly turned toxic.

This offered up a powerful opportunity for a new market entrant to voice its perspective on the significant and systemic problems with the credit ratings “status quo,” and the changes needed to re-establish credibility.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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