Thought Bubble

Grateful for Our CK Grandparents

November 18, 2013, 6:36pm posted by

 We all have challenging days, whether related to work, school or family. My grandfather, Papou George, had a wonderful saying that always brought a smile to my face and instantly changed my negative disposition. He said enthusiastically and forcefully, “Cheer up, better days are coming!” 

An Unconventional Career Path to PR, with a Public Affairs Twist

June 26, 2013, 8:00pm posted by

A young PR professional describes how his passion for media and politics led to a career in public affairs work, and how CooperKatz & Company approaches this area of communications. Given the pervasive uncertainty and ongoing challenges within the regulatory environment, businesses and organizations must proactively address complex issues that will likely affect their reputations and overall success. 

A Century Later, Still Defining PR

May 17, 2011, 1:30pm posted by

Recently, Paul Holmes penned a blog post discussing the ambiguity surrounding the definition of public relations. The post examined the need for a 21st century definition of PR. He argued, in my view, correctly, that PR “is the process of building, nurturing and leveraging relationships with a wide range of publics.” But it also struck me as odd that he had to write this post at all. For a field approaching the century mark (if you count forward from World War I and the rise of Edward Bernays), many professionals—even those somewhat familiar with our field—still seem to mistake the purposes, advantages and functions of PR as compared to advertising and, more broadly, marketing.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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