Thought Bubble

Salmon Upstream? Talking Luxury in the Recession

June 25, 2009, 12:22am posted by Anne Green

In case you’ve not heard, we’re in a bit of a down economy. Ok, clearly I jest, because this is one truism that’s been beaten to death for a good seven months now. In fact, if you haven’t either heard or personally uttered some variation on the phrase “In these challenging times…” at least once a day since the start of 2009, you’ve been living in an alternate reality.

This economic context has impacted nearly every conversation with every type of media person – whether you’re speaking with a member of the ‘mainstream’ press or an individual blogger. So what happens when the conversation you’re having is about luxury? Now that’s an interesting question. And here at CooperKatz, we’ve found the answer to be surprisingly diverse.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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