Thought Bubble

Anniversary Campaigns Worth Celebrating

June 04, 2013, 12:40pm posted by

Recent studies indicate that the average life expectancy of firms in the S&P 500 is only 15 years. It is also well documented that most small businesses fail in the first five years in operation. So it’s fair to say that if an organization makes it past these milestones, it means something – and presents the perfect opportunity to share with key stakeholders and the media how and why a company has thrived, and the scope of its broader impact. In celebration of CooperKatz’s own 17th anniversary in May of this year, we thought we’d take a moment to reflect on the advantages of developing an anniversary program and revisit some of our favorite client campaigns. 

And the winner is…

May 22, 2012, 8:25pm posted by Katy Hendricks


It’s always fun to win an award...  

Okay, let me elaborate here. We are in PR, which means many of us are on the higher end of the enthusiasm scale. So when I mention that it is fun to win, what I should say is that when my teammates and I heard our campaign name for the 15th Birthday of called out at last week's SABRE awards, we flew out of our chairs, high-fived with everyone at our table and cried out in jubilation. We then posed in front of the Step and Repeat together (and individually) with the shiny trophy as if it was a Golden Globe.

Petfinder & CK ‘Honored’ by PRNews!

October 11, 2011, 5:30pm posted by

At an awards luncheon on a sunny Autumn afternoon, CooperKatz received an ‘Honorable Mention’ in the PRNews Platinum PR Awards for ‘Help Petfinder Adopt the Internet Day’! As finalists in the Word of Mouth / Viral category, CooperKatz was noted for its 360-degree approach to PR and social media in the planning and execution of this campaign.


Petfinder’s Big Birthday Weekend

August 29, 2011, 5:00pm posted by

The number 15 was extra special for adoptable pets this year. celebrated its 15th birthday, partnered with more than 1,500 shelters and rescue groups, and surpassed its goal of more than 15,000 pet adoptions at their Big Birthday Adoption Event!

CooperKatz lent a hand in planning, organizing and promoting’s Big Birthday Adoption Event that took place in cities and towns across North America during the weekend of July 15-17. The largest online database of adoptable pets set the bar high for its birthday celebration and managed to exceed its adoption goal! By the end of the weekend, found forever homes for more than 15,700 adoptable pets.

‘Adopting’ the Internet

April 01, 2011, 2:00pm posted by

At any given time on, the largest online database of adoptable pets, there are more than 320,000 pets waiting for someone to give them the home they deserve. This year, Petfinder turns 15 years-old and celebrates more than 17 million adoptions since 1996.  To drive awareness about how many pets are in need of a family – while pursuing the goal of securing 2.5 million adoptions this year – CooperKatz helped Petfinder kick off its 15th birthday celebration with "Help Petfinder Adopt the Internet Day"on March 15.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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