Thought Bubble

Training Pets and Saving Lives

February 08, 2011, 12:11pm posted by

According to a survey conducted by Petfinder.com, the largest online database of adoptable pets, approximately 84 percent of animal shelters and rescue groups see family pets returned to them because of behavioral issues that could have been resolved with the proper training and resources. Sadly, these adoptable pets almost always have a harder time finding forever homes because their behavior problems were left untreated.  In celebration of National Train Your Dog Month, Petfinder.com partnered with Andrea Arden from the Association of Pet Dog Trainers (APDT) to launch Train FurKeeps, a program designed to teach families easy training techniques and ultimately decrease the number of pets relinquished to shelters.

Supporting “Less-Adoptable” Pets

October 04, 2010, 9:23pm posted by

As a culture we talk a lot about striving toward equality by reducing discrimination and prejudice within our society. But when it comes to pets, those loveable creatures whom many of us consider to be members of our own families, we do not always apply the same principles.

Petfinder.com, the largest online database of adoptable pets, points out that all too often people will visit an animal shelter in search of a puppy, kitten, or other animal that is a preferred breed or color; nearly always bypassing those animals that are older, darker in coloring or that have special needs. These pets are deemed “less-adoptable” not because they wouldn’t make great additions to a family or would love you any less, but because they have certain physical features that make them less desirable. 

Foster A Lonely Pet for the Holidays

December 23, 2009, 5:12pm posted by Katy Hendricks

Everyone deserves a home, even if it’s just for the holidays. Inspired by the book and Hallmark Hall of Fame movie “A Dog Named Christmas,” Petfinder.com launched the first-ever “Foster A Lonely Pet for the Holidays” program, giving families the chance to welcome an adoptable pet into their home for the holiday season (ideally from Christmas Eve until New Year’s Day).

Adopt-a-Less-Adoptable-Pet Day!

August 12, 2009, 9:02pm posted by

Homeless pets are looking for one thing: love. They do not care if it is from someone young, old, short or tall. All they need is to be loved and they will love unconditionally in return. However, all too often, potential adopters are looking for much more than just a loyal companion. They arrive at shelters or rescue groups in search of pets of a particular age, size, breed or color, leaving many other homeless animals with little hope of finding a forever home.

That is where Petfinder.com comes in.

Today, Wednesday, August 12, marks the first-ever Adopt-A-Less-Adoptable-Pet Day, which Petfinder.com designated to heighten awareness about this issue, which few people outside of the animal welfare industry even know exist. While it is common knowledge that all homeless animals are in need, not everyone realizes that some pets historically and inherently have more difficulty getting adopted than others.

 

Pets in Weddings

June 25, 2009, 2:06am posted by Katy Hendricks

Petfinder.com recently asked its visitors if they included their favorite feline or puppy pal in their weddings. The response was so great that CooperKatz identified an emerging trend, contacted the media and secured multiple hits including stories in USA Today and the Associated Press, which featured brides who adopted from Petfinder.com and were married with their pets by their side. With more than 100 pick-ups of the AP article alone, Petfinder.com can say “I do” to being a wedding resource.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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