Thought Bubble

Foster A Lonely Pet for the Holidays

December 23, 2009, 3:12pm posted by Katy Hendricks

Everyone deserves a home, even if it’s just for the holidays. Inspired by the book and Hallmark Hall of Fame movie “A Dog Named Christmas,” Petfinder.com launched the first-ever “Foster A Lonely Pet for the Holidays” program, giving families the chance to welcome an adoptable pet into their home for the holiday season (ideally from Christmas Eve until New Year’s Day).

Adopt-a-Less-Adoptable-Pet Day!

August 12, 2009, 6:02pm posted by

Homeless pets are looking for one thing: love. They do not care if it is from someone young, old, short or tall. All they need is to be loved and they will love unconditionally in return. However, all too often, potential adopters are looking for much more than just a loyal companion. They arrive at shelters or rescue groups in search of pets of a particular age, size, breed or color, leaving many other homeless animals with little hope of finding a forever home.

That is where Petfinder.com comes in.

Today, Wednesday, August 12, marks the first-ever Adopt-A-Less-Adoptable-Pet Day, which Petfinder.com designated to heighten awareness about this issue, which few people outside of the animal welfare industry even know exist. While it is common knowledge that all homeless animals are in need, not everyone realizes that some pets historically and inherently have more difficulty getting adopted than others.

 

Pets in Weddings

June 24, 2009, 11:06pm posted by Katy Hendricks

Petfinder.com recently asked its visitors if they included their favorite feline or puppy pal in their weddings. The response was so great that CooperKatz identified an emerging trend, contacted the media and secured multiple hits including stories in USA Today and the Associated Press, which featured brides who adopted from Petfinder.com and were married with their pets by their side. With more than 100 pick-ups of the AP article alone, Petfinder.com can say “I do” to being a wedding resource.

Petfinder.com Loves to LOL!

June 15, 2009, 11:39pm posted by Katy Hendricks

Petfinder.com Loves to LOL! To promote Adopt-A-Shelter-Cat-Month in June, CooperKatz initiated a partnership between Petfinder.com and Icanhazcheeseburger.com. The two-week program launched June 15. Petfinder.com Web site visitors were encouraged to visit any adoptable cat page on Petfinder.com, click on the cheeseburger icon below the photo, caption the photo in their best LOLCats language and then share the link with their kitteh-loving friends. The images were posted on Icanhazcheeseburger.com. Some of the captioned kittehs can be seen here, here and here. The partnership was featured on Atomictown.com, Brandfreak.com, Los Angeles Time’s LA Unleashed and The Baltimore Sun’s Unleashed.

Top Five Most Pet Friendly Airlines of 2009

June 03, 2009, 11:42pm posted by Katy Hendricks

With summer travel a timely topic in the news, CooperKatz worked closely with travel and pet reporters to announce the Petfinder.com “Top Five Most Pet Friendly Airlines of 2009.” Counting down, the most pet friendly airlines include: (5) United Airlines, (4) American Airlines, (3) Airtran, (2) Jet Blue and the number one airline was Continental. The list was highlighted on MSNBC.com and in The Washington Post. The rankings were also featured in a number of blogs including Animal Crazy at OrlandoSentinal.com, Tails of the City at SFgate.com, and Creature Feature at blogs.Augusta.com.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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