Thought Bubble

Helping Customers Tell Their Stories

November 11, 2009, 9:51pm posted by

A few months ago, CooperKatz led a Polar social media project dubbed the Polar “Journey to Wow!” contest. The contest lived on Polar USA’s Facebook page but we also tapped into their growing Twitter following as a way to connect with “Non-Facebookers” – Yes, it’s true, some people still do not use Facebook. Via status updates, a few tweets and private messages, we called on Polar users to share their personal stories with us…and share they did! I was amazed by the intensity of the stories and the explosion of emotions many revealed. And no matter how diverse their goals and stories were, Polar was always a part of the equation. I can go on for days discussing the stories, but that doesn’t really work for a blog post. Besides, you can still read many of the stories for yourself on the PolarUSA Facebook page or check out the amazing coverage of Isidro Alba, featured in his local paper, the Atlanta Journal-Constitution.  

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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