Thought Bubble

Exploring the Communications Decisions Following Recent Data Breaches

May 22, 2014, 10:29pm posted by

Few topics have dominated the news cycle over the past year as much as data security. From the Heartbleed debacle to the infamous Target breach, we as consumers have been fascinated – and horrified – by how un-private our private information and data truly appear to be. But if there’s a single most captivating aspect of these data security scandals, it might just be watching the companies responsible for them struggle to publicly react.

David Fuscus, CEO of Xenophon Strategies, Inc., one of CooperKatz’s partners in the Public Relations Global Network, recently wrote a blog post titled “Fixing Data Breach PR.” In the post, he examines how companies involved with recent data breaches have flubbed their resulting communications strategies, and offers insight into the considerations these companies likely had to make.

CooperKatz Takes 1st Place in Annual PRGN Awards

October 11, 2013, 2:20pm posted by

CooperKatz takes home two first-place wins in the annual Best Practices Awards from the Public Relations Global Network (PRGN), a global organization of leading independent public relations agencies. We won a Gold for Consumer Product Communications for “110th Anniversary of Air Conditioning Blows Us Away” on behalf of Carrier, and a Gold for Consumer Services Communications for “Tax-pertise Wins Over Media” (on behalf of Jackson Hewitt Tax Service).

The Smile in PR

October 18, 2011, 7:30pm posted by Anne Green

Just a few days ago, I traveled to NYC to CooperKatz & Company where I will be working for three weeks as a trainee. I am a media relations manager at the Russian PR company named CROS, which, along with CooperKatz, is a member agency of PRGN (Public Relations Global Network). So I’m going to study how PR works in the US and the differences between PR in Russia and PR in America.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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