Thought Bubble

Celebrating 20 Years in Business

May 02, 2016, 5:52am posted by Ralph Katz

In celebration of CooperKatz' 20th anniversary this May, Co-Founder and Principal Ralph Katz reflects on the last 20 years in business. Could there have been a more interesting time to start and grow a communications business than the past 20 years?

Happy New Year’s from CooperKatz

December 31, 2015, 12:35pm posted by Ralph Katz

What's next for CooperKatz in 2016?  Principle and Co-Founder Ralph Katz shares his thoughts on the impact of 2015 as well as lays out some of the trends we're looking forward to for next year.  Happy New Year's!

Want to Create a Great Culture for Your Agency? Invoke the “Ownership” Clause

May 08, 2014, 6:30pm posted by Ralph Katz

Over the course of our 18-year history, the shaping and evolution of our culture has played a big role in the success of CooperKatz. From the start, Andy Cooper and I formulated culture based on what we liked and what we wish could have been different during our almost 20 years together at Burson-Marsteller.
From that experience, we held the belief that the difference between a nice culture and a deeply embedded culture would depend on how much our employees took ownership of it. After all, the world around us keeps changing, the value hierarchy for individuals keeps shifting and honestly, there is no way that 30- to 40-year-veterans heading an agency can be totally in sync with today’s much younger employees without asking. 

A Heart Full of Gratitude

November 27, 2013, 7:47pm posted by Ralph Katz

This December 10th marks a significant milestone of gratitude for me. Ten years ago I had open heart surgery to repair my mitral valve, expressed in a murmur that was identified the moment I was born and that had worsened over the years. Being totally healthy for these past ten years has given me the energy to heartily embrace many of life's joys, including graduations, weddings, the birth of all five of our grandchildren, the blossoming of new relationships and countless gatherings of family and friends.

The Real Global Deal

June 02, 2010, 3:40pm posted by Ralph Katz

Last week I was invited to participate with a client in a week-long gathering of their PR practitioners from around the world. The company, Amway (for American Way), began in Ada, Michigan in 1959 as a model of entrepreneurialism and free enterprise. It now conducts 90 percent of its business outside of the U.S. Over those 51 years, it built itself into a diverse, multicultural company that operates local businesses in approximately 80 markets around the world. This is very different from a U.S. company that opens a few offices around the world headed by executives sent from HQ.

So how did my experience differ from a meeting of U.S. colleagues and what did I learn in the process?  Read on to see…

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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