Thought Bubble

“Why is Coldwell Banker at CES?”: Building a Smart Thought Leadership Platform

January 20, 2016, 8:07am posted by Meredith Topalanchik

“Thought leadership” is an often over-used buzzword in PR and communications. However, it is a critical piece when developing an authentically compelling and differentiated point of view for a client. SVP of Client Services, Meredith Topalanchik, discusses this type of strategy in further detail surrounding CK client Coldwell Banker and their presence at CES 2016. 

If You Didn’t Periscope It, You Weren’t There

May 05, 2015, 11:31am posted by Meredith Topalanchik

Purchased in March by Twitter, Periscope is the latest and hottest social media platform. A bit like FaceTime for the masses it allows people to connect with anyone and everyone via video in live-time. Power users like Amanda Oleander have already become instant celebrities for leveraging the app as a personal live-broadcast channel, much like early YouTubers did ten years ago. 

Last week, I had the chance to test out Periscope for the first time for one of our clients, Coldwell Banker. 

Lifestyles of the Rich and Famous

June 07, 2013, 5:15pm posted by Jessica Chen

There are many preconceptions out there about the lifestyles of the rich and famous.  Yet experts say the game is changing as a recent influx of younger buyers moves into the luxury marketplace. CooperKatz client Coldwell Banker Real Estate hosted a luxury roundtable call that included 11 of the world’s top luxury real estate agents from Coldwell Banker Previews International, providing the media with a first-hand account of luxury market trends across the country. Together, Coldwell Banker and CooperKatz presented unique insights on buyers, sellers and properties in the most in-demand global luxury markets.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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