How Pinterest Created a Nation of ‘Pinners’
April 03, 2012, 5:00pm posted by Katy Hendricks
I recently picked up Malcolm Gladwell’s book, “The Tipping Point,” written a decade or so ago about how “little things can make a big difference,” or essentially – how seeds of ideas become full-blown trends.
When the book was first published in 2000, we were just starting to see social media becoming a trend unto itself. In the late-90s it started with blogging, as people started to express themselves both personally and journalistically in a shiny, new and engaging platform. Less than a decade later, Facebook and Twitter took the social media world by storm, bringing an even more micro-personal and instantaneous nature to social networking. Now we’re watching it again with Pinterest – a trend spreading so fast that it is literally redefining “word of mouth” as I write.