Thought Bubble

Hip to be Square

April 14, 2016, 7:26am posted by Michael Katz

There’s no doubt you’ve seen them in your Facebook newsfeed. Mesmerizing, overhead footage of food being prepared to perfection. Videos of food that look so delicious you’re compelled to watch them multiple times so you can make the dishes yourself.

Since Buzzfeed’s Tasty channel hit the scene in July of 2015, there has been an onslaught of recipe-based videos filling our newsfeeds. Everywhere you look, there are eggs being cracked, spices being sprinkled and a whole lot of mixing. A new genre of video has emerged that won’t be going away anytime soon.

While I could write a whole post on the recipe revolution, my focus here is on why these types of videos are catching fire, with many others following Buzzfeed’s recipe for success.

The Power of the Pet

March 23, 2016, 11:08am posted by Meredith Topalanchik

In celebration of National Puppy Day on March 23, SVP and Director, Client Services Meredith Topalanchik discusses her experience working with pet companies throughout her career and why it is beneficial for brands to utilize the “power of pets” to connect with consumers. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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