Thought Bubble

Happy Financial Literacy Month from CooperKatz

April 01, 2015, 5:00am posted by

At CooperKatz, we understand that creating and maintaining healthy financial habits can have a significant impact on both your personal life and your business. That is why we will be celebrating Financial Literacy Month throughout April on our blog and social media channels. 

Brands Score This Super Bowl with Real-Time Marketing

February 03, 2015, 6:45am posted by

Though traditional TV spots are still the reigning Super Bowl champions, social media has become a major contender in recent years. With viewers willing to share and engage about the game and the ads, it’s now crucial for brands to up their real-time marketing initiatives on the second screen – as we saw Sunday night.

The Ice Bucket Challenge is Working

August 11, 2014, 6:54am posted by

Like many people, over the last week my Facebook feed has been flooded with videos of friends doing the #IceBucketChallenge. For those of you who haven’t seen it, the challenge is to pour a bucket of ice water on your head, post a video of it on social media and then nominate others to do the same. If you don’t complete the challenge within 24 hours, you’re asked to donate to the ALS charity of your choice. The purpose is to raise awareness about ALS. At first I was skeptical. But here’s why I think the challenge is working. 

What’s a Facebook “Like” Truly Worth?

February 18, 2014, 6:05pm posted by Jessica Chen

As PR professionals, we are often collaborators in cultivating our clients’ Facebook pages. We understand the importance of gaining Likes and fueling engagement on the social network. Not only should more Likes equate to higher brand recognition and presence, they should ideally help a client’s message gain traction in the news feeds of its followers – and in greater commenting and sharing across the platform. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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