Thought Bubble

The Ice Bucket Challenge is Working

August 11, 2014, 6:54am posted by

Like many people, over the last week my Facebook feed has been flooded with videos of friends doing the #IceBucketChallenge. For those of you who haven’t seen it, the challenge is to pour a bucket of ice water on your head, post a video of it on social media and then nominate others to do the same. If you don’t complete the challenge within 24 hours, you’re asked to donate to the ALS charity of your choice. The purpose is to raise awareness about ALS. At first I was skeptical. But here’s why I think the challenge is working. 

The Simple Secret to Brilliant PR Stunts

June 06, 2014, 6:26pm posted by

This post was written by Alyssa Chard, one of CK's summer interns.

Memorial Day weekend was a memorable one for lovers of Arby’s Smokehouse Brisket Sandwich. Viewers were able to tune in to watch Arby’s new 13-hour ad that shattered the Guinness World Record for longest commercial ever aired. The dialogue-free commercial, which premiered on local network My9 in Duluth, Minnesota, featured a Smokehouse Brisket Sandwich being slow-cooked for 13 hours before being made into an Arby’s sandwich.

In a world where most ads are colorful, captivating and no longer than 15- to 60-seconds, this spot broke all the rules. And yet it got a huge number of people talking about it. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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