Thought Bubble

New Member Agencies Join PRGN

May 03, 2016, 7:03am posted by Anne Green

Three top-notch communications firms that include The Equity Group from NYC, Evans Larson Communications from Minnesota and LBS Communications Consulting Ltd from Hong Kong, were welcomed as full members of the Public Relations Global Network (PRGN) at the spring conference of the one of the world’s largest network of public relations agencies on Thursday, April 29, 2016 in Washington, D.C.

The New Rules of Media Training

April 12, 2016, 6:13am posted by Anne Green

Media training remains one of the public relations practitioner’s most central and vital tools. The process of crafting and leading training sessions should represent the communications counselor at his or her absolute best.

Unfortunately, too many of today’s media training sessions are run almost by rote. Approaches to messaging can be fixed and inflexible. True customization to the subject matter – as well as to the human being being trained – is often thin. Classic training techniques can be overly fixated on stale notions of “tough questions.” And deeper insights are missing relative to the challenges of today’s radically fragmented media landscape, with its significantly shorter attention spans.

There’s a new set of rules when it comes to media training. It is time to break old, outdated training habits to give spokespeople the edge they need in a challenging media environment. This includes rethinking how we approach messaging, getting beyond tough questions, training with an eye toward social sharing and helping spokespeople become super-adaptable to a wide range of scenarios and situations.  

What We Thought of Three 2015 Rebrands

February 11, 2016, 6:05am posted by

Major brands revamp their images all the time – with varying levels of success.  From the Uber rebrand fail that may have sent its head of design packing to Spotify and IHOP’s flat design revamps, check out a few of our favorite (and least favorite) rebrands of the last year. 

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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