Thought Bubble

The Simple Secret to Brilliant PR Stunts

June 06, 2014, 6:26pm posted by

This post was written by Alyssa Chard, one of CK's summer interns.

Memorial Day weekend was a memorable one for lovers of Arby’s Smokehouse Brisket Sandwich. Viewers were able to tune in to watch Arby’s new 13-hour ad that shattered the Guinness World Record for longest commercial ever aired. The dialogue-free commercial, which premiered on local network My9 in Duluth, Minnesota, featured a Smokehouse Brisket Sandwich being slow-cooked for 13 hours before being made into an Arby’s sandwich.

In a world where most ads are colorful, captivating and no longer than 15- to 60-seconds, this spot broke all the rules. And yet it got a huge number of people talking about it. 

Fortune Mag on Zipcar: “The Best New Idea in Business”

September 01, 2009, 3:16am posted by

CooperKatz client Zipcar is on the cover of Fortune magazine! The September issue hit newsstands today with the headline “The Best New Idea in Business.

The 7-page story by reporter Paul Keegan covers Chairman and CEO Scott Griffith’s vision for Zipcar, the company’s growth, the broadening appeal of car sharing, the Zipcar iPhone app, the company’s FastFleet program for municipalities, how rental car companies are entering the market, and how auto makers like Ford are taking an interest in car sharing. Accompanying the online version of the story is a video where Griffith speaks with Keegan about the Zipcar technology that makes car sharing possible, and the company’s plan to grow its membership base. In many ways, the story is another sign that car sharing has gone mainstream. As consumers increasingly look to save money, spend smarter and live a more environmentally-conscious lifestyle, Zipcar continues to gain momentum with urbanites across North America and London, England who choose to use a car by the hour rather than own.

This morning, Fortune Managing Editor Andy Serwer appeared on MSNBC’s “Morning Joe” to talk about the article and Zipcar’s growth.  

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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