Cooperkatz is a Public Relations
Public Relations
Polar ANA Otis Elevator Coldwell Banker Virgin Mobile USA Grinnell College ASCAP Zipcar Volvo Vespa Cap Gemini Tower Group
firm, and so much more. Through Digital
MSN Weatherbug Coldwell Polar ANA Colgate CondéNast Digital GAP
, we leverage consumer generated and social media channels for our clients. Creative Services
Creative Services
MasterCard Nielson Polar VNU ANA Reader's Digest Discovery Coldwell Banker PowerADE Towers Perrin Amway
creates meetings, events and multi-media elements of all kinds.

Digital Media Services

A holistic approach to integrating digital media and PR initiatives.

As technology continues to transform the landscape of human communications, it is essential that all organizations take a proactive approach to understanding, following and engaging with their audiences through a range of digital and social channels.  

CooperKatz was an industry leader in establishing a practice devoted to helping clients develop and execute effective digital and social media strategies.  Our team takes an integrated approach to digital media PR strategy and initiatives, and we factor creative digitally-driven thinking into every client engagement.  We are also unique in having full‐service, in‐house creative services capabilities that support our digital media initiatives.

An emphasis on the right strategy and content.

In leveraging digital media channels for our clients, we place significant emphasis on crafting the right strategy, and on developing engaging and relevant content.  Our capabilities include:

  • Digital media / social media strategy development
  • Conversation monitoring and analysis
  • Influencer outreach and engagement
  • Strategy, design, development and ongoing support of social profiles / channels
  • Digital campaign ideation and execution
  • Full video capability (ideation, production, editing) for online or offline use
  • Website strategy, architecture and content consultation and support
  • Online crisis preparedness and strategic counsel
  • Counsel on leveraging mobile channels and other emerging device platforms (e.g., tablets)

We are highly‐collaborative in working with our clients to cultivate their online presence.  This includes partnering closely with our clients to best align digital media / PR initiatives with search engine optimization (SEO) strategies.