Public relations services, and so much more.

CooperKatz provides the professionalism, strategic thinking and experience of a large global agency, but operates with the nimbleness and hands‐on client focus of a small firm. We are unique for a company our size in offering an in‐house combination of public relations, creative services and digital / social media capabilities.

Through our Public Relations practice, CooperKatz executes a full range of public relations services supporting a national client base across a wide range of industry sectors.

Industry sectors in which the agency has significant experience include: business-to-business; consumer products/services; education and educational institutions; financial services; healthcare; government and non-profit organizations; professional services; technology; telecommunications; trade associations; transportation; and more. 

Going beyond the average list of PR services.

With strengths that extend from research, to strategy, to creative ideation, to execution, our core capabilities go beyond the average list of PR services. 

• Brand development
• Communications strategy
• Program development
• Editorial services (press materials, speeches, bylines, op-eds, promotional copy)
• Media training
• Corporate communications
• Internal communications
• Marketing communications
• Public affairs / issues
• Media relations / placement
• Digital / social media strategy and execution*

* Click over to our Digital practice to learn more.

Digital Media Services

A holistic approach to integrating digital media and PR initiatives.

As technology continues to transform the landscape of human communications, it is essential that all organizations take a proactive approach to understanding, following and engaging with their audiences through a range of digital and social channels.  

CooperKatz was an industry leader in establishing a practice devoted to helping clients develop and execute effective digital and social media strategies.  Our team takes an integrated approach to digital media PR strategy and initiatives, and we factor creative digitally-driven thinking into every client engagement.  We are also unique in having full‐service, in‐house creative services capabilities that support our digital media initiatives.

An emphasis on the right strategy and content.

In leveraging digital media channels for our clients, we place significant emphasis on crafting the right strategy, and on developing engaging and relevant content.  Our capabilities include:

• Digital media / social media strategy development
• Conversation monitoring and analysis
• Influencer outreach and engagement
• Strategy, design, development and ongoing support of social profiles / channels
• Digital campaign ideation and execution
• Full video capability (ideation, production, editing) for online or offline use
  
• Website strategy, architecture and content consultation and support
• Online crisis preparedness and strategic counsel
• Counsel on leveraging mobile channels and other emerging device platforms (e.g., tablets)

We are highly‐collaborative in working with our clients to cultivate their online presence.  This includes partnering closely with our clients to best align digital media / PR initiatives with search engine optimization (SEO) strategies. 

Creative Services

Capabilities that rival NYC's top creative agencies.

The CooperKatz Creative Services practice designs, develops and executes a wide range of visual and multi-media creative elements – including business presentations, videos, exhibits and collateral materials.  Our direct experience across a broad array of sectors fuels our ability to bring fresh perspectives and innovative creative solutions to client challenges.

Expertise in corporate events and meeting production / staging.

CooperKatz Productions, a sub-set of our Creative Services practice, specializes in the production of corporate meetings and events. Offering a level of production expertise rarely seen among mid-sized PR or creative agencies, this team drives the process from start to finish – collaborating with clients to conceive a meeting or event, develop themes and content, identify and prepare speakers, design and execute staging, and handle all aspects of on-site management. This team also handles other complex, creative projects such as exhibits and permanent installations.

We recognize that content must inform the creative.

Everything CooperKatz creates combines a strong, strategic understanding of the client’s communications objectives with breakthrough creativity that effectively engages, educates, persuades and motivates target audiences.  This includes a sophisticated approach to developing relevant, impactful content – paired with fresh creative that brings that content to life.

Our in-house capabilities include:

• Brainstorming facilitation
• Video production and editing
• Design and graphics for digital and printed material or presentations, including brochures, publications, sales / promotional literature, websites and more
• Creative direction and production of events and meetings, including event management and on-site staging

We believe you must strategically marry the content, the creative and the execution to achieve masterful outcomes.  Ultimately, it’s this breadth of experience and approach that differentiates CooperKatz from other NYC-based creative agencies.