As a senior account executive at CooperKatz & Company, Alysa McKenna plays a key role in providing strategic and tactical support for such clients as Popeyes Louisiana Kitchen, Zipcar and DialAmerica Inc. She has previously served as a member of the account teams for Virgin Mobile USA, Jackson Hewitt Tax Services, VEET® Depilatories, Petfinder.com, Waterfront Media and its property, Everydayhealth.com. Ms. McKenna has also supported the Cogence® practice, which provides intelligence on and develops initiatives related to consumer-generated media. In this role, she has worked with such clients as Pfizer and Gap Inc.
Prior to joining CooperKatz, Ms. McKenna was an account executive with Freeman Public Relations, providing tradeshow support and garnering local and national media coverage for clients such as Jeep Consumer Products, Strait-Line Tools and Rubbermaid Tough Tools. While at Freeman, Ms. McKenna also assisted in the execution of PR campaigns for Cardinal Games, Matchbox Toys and Fisher-Price.
Previously, Ms. McKenna worked with AronowPollock Communications, where she played an integral role in the planning, organization and execution of special events for clients such as M&M Mars and The American Egg Board.
Ms. McKenna is a graduate of the University of Delaware and holds a bachelor’s degree in English.
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