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As a senior account executive at CooperKatz & Company, Alysa McKenna provides strategic and tactical support for clients such as Virgin Mobile USA, Jackson Hewitt Tax Service and DialAmerica Inc. Her previous account work at CooperKatz included VEET® Depilatories, a product line of Reckitt Benckiser, Petfinder.com, Waterfront Media and its property, Everydayhealth.com. Ms. McKenna also supports the CooperKatz Cogence® practice, which provides intelligence on and develops initiatives related to consumer-generated media. In this role, she has worked with such clients as Pfizer and Gap Inc.
Prior to joining CooperKatz, Ms. McKenna was an account executive with Freeman Public Relations, providing tradeshow support and garnering local and national media coverage for clients such as Jeep Consumer Products, Strait-Line Tools and Rubbermaid Tough Tools. While at Freeman, Ms. McKenna also assisted in the execution of PR campaigns for Cardinal Games, Matchbox Toys and Fisher-Price.
Previously, Ms. McKenna worked with AronowPollock Communications, where she played an integral role in the planning, organization and execution of special events for clients such as M&M Mars and The American Egg Board.
Ms. McKenna is a graduate of the University of Delaware and holds a bachelor’s degree in English.
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