Jasmine Lyons joined CooperKatz from a challenging communications position with the National Education Association (NEA), where she identified media opportunities and implement earned media strategies regarding the organization’s public affairs issues, national initiatives, special events and announcements. As Media Relations Outreach Specialist, she developed strategic messaging, trained spokespeople and worked with national media outlets including CNN, “The CBS Early Show,” “ABC World News Tonight,” “NBC Nightly News,” Associated Press, Bloomberg News Wire, USA Today, The New York Times, national radio programs and networks, online media and trade publications.
Prior to her NEA position, Ms. Lyons worked for Strauss Radio Strategies conducting outreach to radio stations across the country on behalf of clients like Nike, Yahoo! and the American Cancer Society. Before that, she freelanced for the Rockland Journal News as a sports writer.
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